Saturday, August 31, 2019

Nike’s CRM Essay

Nike manufactures shoes also athletic clothing such as shorts, shirts, jackets and under armors; wristbands, bag packs, jerseys and socks are also sold by Nike (Rao, 2012). The Nike slogan, Just Do It, have placed it’s brand in the mind of consumers, through the recognition of it’s products and promotional tools used worldwide (Rao, 2012). Customer Relationship Management (CRM) is focusing on meaningful, long term relationships and not immediate profit with the customers (2010, p.202). According to the research, in 2012, Nike launched a new business division called Nike Digital sport (NDS). The objective of NDS was designing to develop technologies that allow the users to track their personal performance while Nike collected and stored data relating to customer needs. Because of NDS, Nike has been able to communicate more effectively with customers about their needs. Nike also has it’s own social networking service called Nike+ (Rao, 2012). This social networking service focuses on building social networks and relationships among people and communities. Nike has built relationships between the company and customer by understanding the customer’s needs and preferences. CRM programs implemented by Nike are mainly operational and strategic. For example, Nike Fuel enables customers to record their progress through the use of Nike Plus devices. These devices are designed to update customers on the latest Nike sports trends and insights, and allow them to communicate with Nike. Another CRM program implement by Nike is Nike + Connect apps. It is a free app developed by Nike that uploads customer’s Nike+ data from plus devices to their accounts. Nike also created a Nike+ running app that enables customers to share their experience on social media sites such as Twitter and Facebook. According to the research, Nike reaches over millions of fans every day in an interactive dialogue, rather than having to rely on big sponsored events to reach this number (Stokes, 2012). The massive volumes of freely shared user data produce meaningful brand insights, lead to product innovations, and allow the brand to get closer to consumers. Effective CRM has enabled Nike to collaborate with customers, drive business processes, maximize Return on Investment (ROI) and support brand development (Stokes, 2012). Nike promises to stand behind all of the company’s products for both consumer and retail accounts (Nike, 2014). Nike’s web site enables its customers to use the search function to search for information related to Nike’s customer service policies. The answers are provided by the use of intelligent automates response technology. The website also provides customers with answers of Frequently Asked Question (FAQ). Through the implementation of this program, Nike is able to have an open communication line with and a better understanding of customers. Customer facing process results in a product or service that is received by an organization’s external customer (Stokes, 2012). In 2010, Nike created a division called Nike Digital Sport (DS). DS provides skilled resources, budget, and coordination across the enterprise (Cendrowski, 2012). Nike’s goal was to create a combined consumer experience that shapes responds to the evolving preferences of consumers (Cendrowski, 2012). Nike DS leads most customer-facing digital projects, releasing products under the Nike Plus brand. Personnel, designers and a team of marketers work together to develop new digital innovations. Together, they work to find new ways to mine large amounts of highly accurate customer data, which is a key strategic asset for marketing and product development in the highly competitive digital space. Nike plans, in the future, to become ever-closer to each of its customers around the world. I think in the future, Nike should considering incorporating a link similar to zapdata.com to the Nike web site. Customers can click on the link and contact Nike in real time via text-chat software hosted by a second party such as a live person. Customers can click on a text-chat button and the  site launches a new window and have questions answered by a live representative. Customers can continue to browse Nike while a support representative answers their question(s). If after asking the question a customer is still having difficulty finding the information, the representative from Nike online can simply send the page to the customer with the information that he or she was seeking for. This might impose a high cost to Nike starting out, but the increase in sales will quickly cover the expenses and further enhance the company’s customer support and satisfaction. Reference 1. Cendrowski, S. (2012). Nike’s new marketing mojo. Fortune Magazine. Retrieved on June 17, 2014 from: http://fortune.com/2012/02/13/nikes-new-marketing-mojo/ 2. Naveed, H. (2012). Nike, Inc. Website Analysis. Website Analysis. Retrieved on June 16, 2014 from:https://sites.google.com/a/email.vccs.edu/bus100hnaveed/home/website-analysis. 3. Nesbitt, S. (2011). Measuring the ROI of Social CRM. Social Technology Review.Retrieved on June 17, 2014 from:http://www.socialtechnologyreview.com/articles/measuring-roi-social-crm 4. NIKE, INC. (2014). Business Overview. Nike Global Growth Strategy. Retrieved on June 17, 2014 from: http://nikeinc.com/news/nike-inc-introduces-2015-global-growth-strategywww.nikeresponsibility.com/report/content/chapter/business-overview 5. Rao, A.S. (2012). Digital Marketing at Nike: From Communication to Dialogue. IBS Center for Management Research. PDF Document.

Personal Learning And Thinking Skills Education Essay

The challenge of capturing Black Marias and heads when sing the hereafter or when prosecuting in statistical analysis is best tackled through duologue so that students can see and joint their thought and instructors can tap in to their logical thinking. With this in head, possibly a better start point might be:‘In this country it may rain tomorrow or it may non, and yet the chance that it will rain tomorrow is by and large non 50 % – discuss and explicate your believing with grounds. ‘The outlook that pupils back up the value they choose for a chance with grounds gives them the chance to uncover their apprehension. This sort of concluding with grounds demands to be modelled through critical duologue between the instructor and the students. One manner to assist students develop the accomplishments of logical thinking and account is to work more often on the mental facets of managing informations including chance. Explicit links can be made between the managing informations rhythm and the manner we work with chance. There are utile analogues with the rhythm both in illustrations where we use an experiment to happen the estimation for a chance or where we solve a job utilizing theoretical chances. In add-on instructors need to be after for treatments which compare theoretical and experimental methods: their rightness, drawbacks and advantages in peculiar fortunes. It is clear that accomplishment in utilizing fractions, decimals and per centums as portion of a chance computation demand to be considered as a precursor to undertaking chance jobs. In the chief, nevertheless, advancement in chance depends mostly on understanding thoughts, instead than geting farther accomplishments. Finally, as chance is an rating of what might go on in future, it is of import to carefully take linguistic communication so that the event described is placed in the hereafter. For illustration, ‘What is the chance that I will hit 7 on two dies? ‘ makes more sense to pupils than, ‘What is the chance that I scored 7 when I rolled two die? ‘Key ProceduresRepresenting: If students can stand for informations as portion of a statistical question so they are better positioned to go responsible citizens who can choose and sift information thoughtfully and utilize mathematics with assurance to inform decision-making. Representation is a major focal poin t of Probability, of import in binding together the determinations students make at the different phases. In a statistical question, stand foring is portion of about all elements of the managing informations rhythm. It involves: Proposing a job to see utilizing Probability methods, bordering inquiries and raising speculations Deciding what informations are relevant and identifying primary or secondary beginnings Planing ways of capturing the required informations, including understating beginnings of prejudice Making representations of the informations, including the usage of ICT, for illustration, tabular matter, grouping, arrays, diagrams and graphs.Analysing:Mathematical logical thinking is required at all phases of happening the chance of an event When stipulating and planning by working logically, placing restraints and sing available techniques ; besides by researching speculations and utilizing cognition of related jobs When roll uping informations by working consistently, researching the effects of changing values in state of affairss where there is random or systematic fluctuation when processing and stand foring informations, doing connexions within mathematics and placing forms and relationships, and doing usage of feedback from different audiences when construing and discoursing consequences, explicating and warranting illations drawn from the informations, recognizing the restrictions of any restraints or premises made ; utilizing feedback to reevaluate initial speculations and adjust facets of the managing informations rhythm. Using appropriate processs involves pull stringsing informations into suited signifiers for accurate representation, computation and communicating. This will affect supervising the truth of methods and solutions. Appropriate processs in a Probability question are: utilizing systematic methods for roll uping informations from primary and secondary beginnings. To build tabular array, diagrams, etc to show informations in an organized signifier. Calculating experimental and theoretical chances. Interpreting and measuring: Interpretation and measuring consequences is cardinal to any statistical and chance question. It includes: construing chances when measuring the likeliness of a peculiar result comparing distributions and doing illations looking at informations to happen forms and exclusions sing the effects of alterations to the informations ( e.g. taking outliers, adding points, doing relative alterations ) appreciating why the readings placed on informations have a grade of uncertainness and can be misdirecting Appreciating converting statements, but cognizing that these do non represent cogent evidence. Communicating and reflecting: Effective communicating and contemplation is of peculiar relevancy in statistics. It includes: fixing a brief study of a Probability question, utilizing tabular arraies, tree diagrams, etc to summarize informations and support readings and illations drawn from the informations utilizing precise linguistic communication to summarize cardinal characteristics pertinent to the speculations raised showing support for decisions in a scope of convincing signifiers showing a balanced decision where consequences are non converting Sing alternate attacks if consequences do non supply sufficient groundsRange and content:All my four chapters begin with usage of an empty figure line, and develop the construct of puting events on a graduated table along this line. I would wish to observe that there is a wholly separate, but no less interesting, narrative environing the advantages of utilizing a figure line to assist pupils form cardinal apprehension of graduated table and an thought of topographic point. In old ages 7 and 8 there is an accent on the linguistic communication of chance ( as mentioned earlier ) , and evidently there is a differing degree of complexness to the inquiries covered in each book, but basically we see a go oning metaphor and consistent type of inquiry. The basic paradigms of picking cards from a battalion and rolled die are used in all three books, and we see a gradual displacement towards jobs with more than one variable. Until twelvemonth 9 there is accent on the fact that a chance graduat ed table runs from 0 to 1, and work continues on use of simple fractions, whilst the twelvemonth 9 book assumes such cognition and moves into sing comparative frequence therefore associating back to discernible statistics. This seems critical to me, as we need to promote the inquiring of, and trying to understand, consequences, and I would possibly hold liked it to hold been included earlier. Finally, in old ages 8 and 9 students are expected to do usage of sample infinite diagrams, therefore supplying another graphical word picture of the chances of given results. Give students a choice of statements on cards and inquire them to sequence on a chance continuum such as this Sequencing events harmonizing to their chance can reenforce the utility of the chance line every bit good as stimulating treatment about the comparative opportunity of different events. The chance of acquiring at least one six when two dies are thrown The chance of acquiring a multiple of 3 when one die is thrown The chance of acquiring a tail and two caputs when three coins are flippedImpossible Unlikely Likely Certain0 1 The undertaking gives pattern in measuring an consciousness of the results which are possible in each context. Students may take to cipher or may wish to exemplify some of the results. Either will assist to warrant their ranking of the events relative to one another. We are sometimes expected to appreciate the opportunity of one event relation to the opportunity of another, rather different event, for illustration, ‘You are more likely to decease traversing the route thanaˆÂ ¦ ‘ Matching Associating different fortunes to a given chance is an activity based around the figure and coloring material of otherwise indistinguishable counters in a bag. This engages students in working out the possible figure and scope of colors of counters in a bag given a certain chance such as those shown below. Initially the work is in braces traveling to larger groups to portion thought. P ( Red ) = A? P ( Red ) = 1/2 and P ( Blue ) = A? P ( Red ) = 1/2 and P ( Blue ) = 1/4 P ( Blue ) = P ( Green ) P ( Blue ) = P ( Red ) and P ( Green ) = 1/2 P ( Red or Green ) = 2/5 P ( Yellow ) = 1/2 and there are 6 ruddy counters P ( Red ) = 3/7 and P ( Green ) = 1/3 P ( Green ) = 1/4 and there are at least 8 xanthous counters Together students should seek to happen as many ways as they can of reacting to the undertaking, discoursing consequences as a whole category with students taking on a critical function to spot similarities and differences between the solutions and to infer the of import characteristics of the counters in the bag in order to fulfill the given chance. In other words, the joint thought gives them the chance to generalize the solutions. To simplify the undertaking, the figure of possible colorss could be limited. To widen it, see giving the chance of an event non happening, for illustration P ( non Red ) = A? P ( Pink ) = 1/5 and there are 4 different colorss Which chair: trees to grouping subdivisions. This is a simple scenario which produces some unexpected consequences and so promotes farther believing about ciphering combinations of results. One student sits on the in-between chair of a row of seven: an indifferent coin is flipped a caput means move one chair to the left a tail means move one chair to the right. Repeat the procedure twice more. Pupils work in braces to reply the inquiry: How many of the chairs is it possible to complete on after the three somersaults of the coin? A ‘tree diagram ‘ could be used to construct on the motion and visual image to place all possible sets of motion. It is interesting to discourse with students how the two signifiers of diagram both illustrate different facets of the job ; see Resource sheet: Which chair? on page 67. The ability to happen and enter all possible results for consecutive events or a combination of two or more experiments is indispensable if students are to understand, happen and utilize chances or estimations for chances in more complex state of affairssUsing a chance factTwo bags A and B contain indistinguishable coloured regular hexahedrons. Each bag has the same figure of regular hexahedrons in it. An experiment consists of taking one regular hexahedron from the bag. The chance of taking a ruddy regular hexahedron from bag A is 0.5. The chance of taking a ruddy regular hexahedron from bag B is 0.2. All the regular hexahedrons are put in an empty new bag. What is the chance of taking a ruddy regular hexahedron out of the new bag? Students should separately compose down a ‘gut ‘ response and so compare their replies in little groups. The usage of specific illustrations to reply the above will be utile but students need to portion these and be encouraged to generalize. What happens if the chance of picking a ruddy regular hexahedron is the same for both bags? What happens if you change the chance of picking a ruddy regular hexahedron from each bag? What happens if you change the figure of ruddy regular hexahedrons in one bag? In both bags? All phases of this job demand that pupils place the facts environing a state of affairs. It has the possible to uncover misconceptions around chances of related events and offers the chance to generalize an result where the intuitive response is frequently wrong.Personal Learning and Thinking Skills ( PLTS ) :The Leading in larning programme has been developed as portion of the National Strategies Secondary support for whole-school betterment. My strategy of work is intentionally structured so that students look beyond capable confines to believing and larning more by and large. There is a focal point on specific believing abilities and to promote systematic development of believing accomplishments and transportation of larning across topics and to other facets of students ‘ lives. A cardinal apprehension of chance makes it likely to understand everything from bowling norms in cricket to the conditions study or your opportunities of being affected by snow! Probability is a important country in mathematics because the chance of Particular events go oning or non go oning can be critical to us in the existent universe. Today the Probability theory used to do intelligent determinations in economic sciences, Management, Operation Research, Sociology, Psychology, Astronomy, Physics, Engineering, and Genetics where hazards and uncertainness are involved to pull a decision about the likeliness of events or values. Here are given some illustrations of chance: – What are the opportunities that England Cricket squad will win the series? A A What is the Probability that it will rain tomorrow? What is the chance about stableness in Gas monetary values in following month? Planing for inclusion: Show how your strategy of work programs for inclusionvitamin E ) AppraisalWith Increased attending being paid to the consequences of national trial and external scrutiny statistics being published to measure the public presentation of schools, the possible value of appraisal for student is frequently overlooked. All excessively frequently assessment is seen as an impersonal, formal procedure which is done to students. Their advancement is measured, attributed a class or mark, and this is so reported to others the appraisal procedure appears to hold small value for the pupils themselves. However, if appraisal is to heighten larning so its formative intents must be emphasized. The students need to appreciate how the appraisal may lend to their acquisition and go involved in moving on the information which the appraisal has provided. My chief concern in measuring my students ‘ acquisition was the advancement of my efficaciousness in learning the subject. My appraisal, hence, needed to be effectual and consistent with the outlooks of student acquisition. Therefore Is have chosen formative appraisal as this would better kids ‘s acquisition. â€Å" The alone characteristic of formative appraisal is that the assessment information is used by both teacher and students to amend their work in order to do it more efficient. There is small point in roll uping information unless it can be acted upon, and since assessment information is certain to uncover heterogeneousness in the acquisition demands of a category, the action needed must include some signifier of differentiated instruction. † ( Professor Paul Black, 1995 ) My formative appraisal of my students ‘ advancement would include: Appraisal of descriptions and accounts given by students in both unwritten and written work. The medium for this appraisal would include mental maths, inquiries in category, category exercisings, prep and Plenary. Homework was set every Friday and collected in on Monday. As Tanner and Jones reference â€Å" Teachers appraisal of pupils work is basically an on-going and informal activity dwelling of inquiring inquiries, detecting activities or measuring advancement. For such appraisal to be formative there must be feedback into the learning procedure. † Therefore all the prep books were marked and given feedback on: A class, harmonizing to schools prep marker policy A general remark ( e.g. ‘untidy work ‘ ) An direction ( e.g. , ‘show your workings ‘ ) A specific marks which indicates what needs to be done following in order to better ( e.g. , ‘revise your 8x tabular array ‘ ; ) Correction of mistakes ( e.g. , in computation, spelling, method ) 2. Appraisals of single ‘s public presentation in pair/group work or whole category activities or treatment. This would be assessed harmonizing to: a ) Shared communicating which reflects student ‘s assurance with chance B ) Understanding of the job which reflects on the degree of the work ( utilizing traffic light signal ) degree Celsius ) Working on undertaking – which may be subjective by the propensity of my activities vitamin D ) Communication – utilizing linguistic communication of chance vitamin E ) Attitudes – which may be influenced by the context of the job The model for my formative appraisal was based on appraisal schemes adopted by the APU. I had considered merely those schemes which I thought would reassign easy into the schoolroom for naming or measuring the accomplishment of single students.

Friday, August 30, 2019

Sarbanes-Oxley Act (Sox) 2002: CEOs & CFOs

The Sox Act in 2002 enhanced the responsibilities of the CEOs and CFOs by requiring them to certify the accuracy of the financial statements and making sure that there is no intention of fraudulence. Furthermore, they could significant penalties such as that they could face up to 10 years for â€Å"knowing† violations and up to 20 years if â€Å"willing† as well as criminal charges for certifying false information. In addition, they will be prohibited from holding corporate positions as directors or office in the future by the SEC (Fordham International Law Journal, 2003). The main purpose behind this is to make sure that any wrongdoing to the public investors will not go unpunished.Thus, the executives are placed in a position where they must personally responsible for the financial statement. Furthermore, the certification by CEOs and CFOs require more time and diligence from all members of the company including auditors and senior accounts to put more efforts into re viewing the financial statements. If in any case where â€Å"misconduct† activity is suspected, then CEOs and CFOs can be forced to lose any bonuses or profits from selling company stock in one year period (NACUBO, 2003). Before the SOX Act, most CEOs and CFOs usually do not take personal responsibility for the financial statement so they simply just signed it instead of spending time to review it carefully (Maroney &McDevitt , 2008).With this act, they are required to establish, maintain, and continuously monitoring as well as evaluating the effectiveness of the company’s financial disclosure and procedures. By certify the quarterly or annual report, CEOs and CFOs agreed to the accuracy and fair presentation of the report and basically certify that they have reviewed the report to the best of their knowledge, does not contain any untrue statement or omit any important and necessary information such as financial data and statements (Fordham International Law Journal, 2 003). The overall goal of SOX Act is to restore the confidence in investors when reviewing its financial reports because there is really no point of looking at it if it is inaccurate.The Sarbanes-Oxley Act of 2002 Internal ControlThis section addresses the problems and weaknesses in internal controls and  how public company methods to collect, process, and disclose financial information to satisfy its statutory reporting requirements. Recent corporate and accounting frauds have demonstrated the inadequacy of internal controls with regard to revenue recognition. The act also contains requirements aimed at ensuring proper revenue recognition (SEC, 2013). Under this section, there must be a statement of management’s responsibility for establishing and maintaining internal control for any financial report of the company.Furthermore, they must list out the frameworks on how they used to determine the effectiveness of the internal control. In addition, they must write an formal e valuation on the effectiveness as company’s recent fiscal year. Finally, an auditor has issued an attestation report on management’s assessment (SEC, 2013). Although initially the compliance costs and efforts of this act were burdensome but after many years companies feel that compliance of the act outweight the costs as well as a great improvement in internal control over 10 years (GARP, 2013).

Thursday, August 29, 2019

The soicial functions of design and public design Research Paper

The soicial functions of design and public design - Research Paper Example A growing number of organizations, especially in the public sector; this across Western societies, are constantly seeking out innovations in the sphere of public design and design in general. The resultant effects of the global financial crisis have thrown many governments and their respective administrations into immense challenging situations. Every society has its own culture and traditional practices that make it unique. The cultural practices of different societies, in the world, are made and challenged by social groups depending on their benefit or detriment. Design and public design is one of the ways through which the process of constructing and challenging cultural issues. for instance, graphic design communicates the cultural and social beliefs that are practiced by political and economic groups and the society, at large. It is part and parcel of a process where beliefs and values are changed and transferred from one place to another. It does this in order to teach people n ew cultures and ways of doing things that are practiced in other societies. Design has a social role because it serves to change the beliefs and mindsets that people have about certain issues of life. In this case, change means the altering or transforming of beliefs and attitudes that affect people. For example, graphic design is a manifestation of the cultures that exist in different societies. Through design, people reproduce social power and imbalances, ways of communication and ideologies challenged or supported by people. Design amplifies and controls communication through publicizing messages without having to publish them. Design is a form of communication that travels through the world collecting and passing information about cultures and ways of interaction through criticism and viewpoints. For example, during the 1979 elections in Britain Graphic design was a radical and a driving force for social change through the support of right wing party ascension towards government . Design has been as a force that forges resistance to social order and authority that are discriminative upon the people (Ellis, 2010). Design and public design are also important to the society in the sense that it constructs and reconstructs racial and gender identities among societies. Race and gender are artificial concepts that are formulated in the mindsets of people and are beyond biological differences between people. Race and gender concepts are created and created and communicated through aspects, such as design and public design. This is because design travels throughout the world without difficulties. It communicates sociological concepts throughout the world without distinguishing distance, time or space. This way, they create social identities that are translated into beliefs held by people (Richard, 1990). Most European countries such as Italy, Spain, Portugal, Ireland and Greece, just to name but a few have faced bankruptcy for some time. This has necessitated, due to the tremendous pressure present, a dramatic shift towards reforming the public sector, including pension systems among others. Even those governments in less dire situations are also undertaking similar if not as radical measures as their counterparts. Examples include the United Kingdom’s introduction, through its coalition government; the notion of ‘Big Society’

Wednesday, August 28, 2019

Comparing two arguments Essay Example | Topics and Well Written Essays - 750 words

Comparing two arguments - Essay Example The article Binge Drinking Must be Stopped by Wechsler (2002) discusses the extreme manner in which college student engage in binge drinking. Wechsler bases his arguments on increased frequency of drinking amongst students irrespective of the serious side effects of such habits. He feels that there is need for other parties to intervene in stopping binge drinking amongst students. Joel Epstein is a Director of Special Projects, Higher Education Center for Alcohol and Other Drug prevention. The article Parental Notification: Fact or Fiction (Epstein, 1998) assesses public response to a law that allows school to inform parents if their children are caught engaging in drug as well as alcohol abuse. The article discusses the move by the congress to enforce rules on how the administration should involve parent while dealing with students who are binge drinkers. The parent notification law was enacted in 1998. The law was enacted following the death of a student in an alcohol related car c lash. Epstein wonders if parents are capable of confronting their children who may engage in binge drinking. Epstein is opposed to binge drinking since it makes students oppose the school rules. He claims that the binge drinkers fail to respect the authorities and end up engaging in actions such as property damage. Wechsler’s main concern is the health effect of binge drinking amongst student. He feels that binge drinkers affect their lives and those of fellow students. Both Wechsler and Epstein agree that binge drinking alters the student’s behaviors. Additionally they both agree that it should be eliminated. They argue that students go to nearby bar and overindulge in alcohol drinking. Epstein claims that when go back to college, they are confronted by college police but are too drunk to engage in any meaningful conversation. He thus feels that it is crucial to involve the students’ parents. Wechsler and Epstein argue that student still overindulge in binge dr ink even though college rules prohibit this. Although Epstein and Wechsler agree that binge, drinking habit is rampant amongst college students and requires to be stopped. They suggest different measures. Epstein feels that parent notification would help curb the situation. He argues that parents and should take responsibility of ensuring that their children are accountable for their actions. One differing issue between Epstein and Wechsler’s article is on the role of other people in dealing with binge drinking. Wechsler feels that the administration has a greater role. However, he argues that other stakeholders such as students, community, college presidents, and alcohol outlets should take part in eradication binge drinking. Epstein feels that the administration is not taking their role efficiently and parents should thus be involved. Therefore, both agree that parents have a role to play. Conclusion Undeniably, Wechsler and Epstein agree on some of the primary effects of b inge drinking. For instance, the two discussed articles contend that binge drinking causes behavioral and other alcohol related problems. They also agree that there is need for intervention to stop students from binge drinking. However, Epstein claims that the best intervention is notification of parents on their parents drinking habits. He argues that parents are more capable of intervening in such situation as compared to college authorities. However, Wechsler feels th

Tuesday, August 27, 2019

Promoting healthy life style Choices Essay Example | Topics and Well Written Essays - 3000 words

Promoting healthy life style Choices - Essay Example The girl needs to be educated and informed about total effects of smoking and why it is important to quit smoking, thus the reason for choosing smoking cessation. Tobacco smoking is a major healthcare issue around the world. In the U.S., Canada and some first world developed nations, it has been identified as the leading cause of preventable mortality. One out of five deaths in the U.S. has been attributed to tobacco. Annually, it is estimated that there are almost 440,000 deaths in the U.S. alone. Individuals inhale tobacco through various means such as pipes, hookahs and kreteks. Smoking poses adverse health consequences such as cancers of the throat, lung, and larynx. Additionally, ailments such as stroke and heart diseases can be attributed to smoking tobacco. The effect is widespread even to non-smokers they inhale the smoke through involuntary smoking. In the U.S. alone, it is approximated that there are close to 7,500 lung cancer deaths annually among non-smokers. The addictive substance in the tobacco is as nicotine. A typical cigarette contains about 13.79 to 22.68 milligrams of nicotine. If inhaled consistently it becomes easily absorbed in the blood and eventually becomes addictive to the consumer. From that point onwards an individual is termed as a tobacco addict. After a number of years, one may choose to quit smoking. However, it is not an easy task. Some individuals experience short-term effects such as; anxiety, difficulty in reacting to situations, craving nicotine substances and increase in weight. In a recent survey, 7 out of 10 smokers in the U.S. indicated that they wanted to quit smoking. For smokers aged 18-24 years, an estimated 5 out of 10 wanted to stop smoking. Quitting is a process that can be undertaken through inpatient or outpatient techniques. Also, various methods have been applied to assist smokers quit. Among them include; counselling, therapies and replacing

Monday, August 26, 2019

MEMO style Essay Example | Topics and Well Written Essays - 250 words

MEMO style - Essay Example Therefore, Saturday night is a perfect time for me, and there won’t be any inconveniences. Despite my acceptance of this invitation, I still have some reservations. This is basically because you are not clear on the time, your address, what to wear, and what to bring at this party. In your letter, you just mentioned that the party would occur on Saturday night. This is rather confusing, since I am eager to know at what time exactly would the party start, and the time that the people invited should assemble. This information would help me arrive early, at the venue. Another important issue that emerges is the address. It would be difficult for me, to attend a party, that I don’t know its address. It is therefore prudent that you give us the address ton your house. As this is a swimming/barbecue party, I am also concerned into knowing whether you would provide us with the costumes, or not. This would help me in coming up with a decision on whether to come up with my costumes or not. Furthermore, you failed to tell us on what to carry, in addition to the issues that I have mentioned in this

Sunday, August 25, 2019

Econmetrics Essay Example | Topics and Well Written Essays - 250 words

Econmetrics - Essay Example For instance, when a property undergoes growth, the price of houses goes up. On the other hand, when a property undergoes decay, the price of houses goes down. Thus, these circumstances will affect the general value of houses severely. Demand for houses is a vital aspect in the model. In situations when the demand for houses exceeds the available houses in the market, the price of houses increases as people willingness to purchase also increase. As the demand for houses reduces, the price of houses also reduces since people will not have the will to purchase. Supply of houses has always surpassed its demand. For instance, when the supply of houses increases, the price of houses goes down since the property owners will need to off-load the houses in their possession. Thus, increase in supply will create or rather offer opportunities for the potential buyers in the real estate market. The regression principle in real estate refers to a high value property, in a location of low value property, being affected by the lower price of houses in the neighborhood. The real values of such houses are not always achieved. On the other hand, the progression principle refers to the increase in the general value of a low value house which is located among the houses of higher value. Thus, the low value houses are always priced relatively higher than their real prices. Therefore, the econometric model: House price= Demographic changes + Demand + Supply + Progression + Regression, is a statistical model. The dependent variable (House Price) on the left hand side is fully determined by the independent variables (Demographic changes, Demand, Supply, Progression, and Regression) on the right hand side. The independent variables are the factors that determine the value of houses in the real

Saturday, August 24, 2019

The View on American Revolution through Correspondence of that Times Essay - 1

The View on American Revolution through Correspondence of that Times - Essay Example Benjamin Franklin was so interested in politics and science besides editing and publishing Pennsylvanian gazette where he liked poor Richard’s Almanack, which was the best manual seller by then. Benjamin did so well and retired from his business of printing at the young age of 40 years. Franklin directed all his writings to the public at large except on occasions when he sent correspondence to Mrs. King, by covering critical areas of finance and people at work. The contention was to fully part of Richard’s principles by standing alone in decision making without coercion from a third party. All his teachings were scripted around 1757 in his book titled the way to wealth. In 1776-1783 Abigail and John Adams appreciated the need to rectify the gender inequities which were inherent in law, politics, and society. Purposely, these were pertinent matters in reconstituting government to reflect gender sensitivity. They also maintained capacious correspondences with some other people, for instance, their friends such as Mercy Otis, Joseph Warren, and many others. Abigail also talked about the history of revolution and other priorities of women in the society. Adams and other female patriots took additional snag to sustain family ranches and making business running. Th rough reading the collections titled â€Å"family letters on revolutionary matters†, the justification will be realized in the stability of government in sustaining the colony (Pinckney, p 52-64). The article was at a time when Americans were undergoing heavy social and political development. It typically outlines the difficult period as evidenced by the adversity writers underwent. American Revolution came as a result of a chain political and social intellectual change in government which was cooperatively referred as the; American enlightenment. During this time, the British released invasion armies together with there commanding navy to desolate the coast.  

Friday, August 23, 2019

Consumer behavior and pruchasing decisions Essay

Consumer behavior and pruchasing decisions - Essay Example It is only through this manner that the understanding between the business world and the consumer can transform into a profitable venture. Customers need the business world to understand them and avail to them what they want. On the other hand, the players in the business world need the resources that the consumer has in order to turn in a profit. Hence the concept of understanding the marketing stimuli is a mutually beneficial affair. This paper then discusses this concept through an analysis of the marketing dynamics and the marketing stimuli in the need to anticipate and fulfill the customer’s expectations and wants. In so doing, the paper will examine several elements under this concept which includes an explanation of how an understanding of consumer behaviour reduces decision risk for marketers in the definition of target markets and the design of marketing mixes, the analysis of the consumer decision making process, the understanding of how consumers evaluate the goods and services they buy and consume, the consumer involvement and types of buying decisions that these consumers make, the cultural factors that influence purchase decisions, the social factors and purchase decisions and the individual psychological factors influencing the purchase decisions. ... Marketing mix and stimuli defined Marketing mix is a concept widely applied in the world of business to ensure that the products that are delivered to the customers fit the four basic dynamics of place, price,  product and promotion. Marketing stimuli takes a look into the four elements as have been analysed in the marketing mix too. However, the marketing stimuli goes further to address other elements namely economic, technological, political, cultural as well as competitive element. For a product to be attractive to the customers, it must be selling at a price that appeals to the specific target of consumers, it must be made available where and when it is needed and a certain degrees of promotion of the product must have been carried out. However, it is important to note that other factors also influence the manner in which the marketing is conducted out. The marketing stimuli as named above clearly shows that the marketing dynamics could also be affected by other external forces . The economic aspect is one of them. If the economy of a country is doing well, then that particular country becomes a target for many marketers and many business people. Technological forces may also affect the marketing stimuli. Without the knowledge and subsequent employment of technology in such a manner that allows for the production of goods in an optimal capacity, there is a challenge of producing products that fit with the consumer’s expectations. The other factors namely political, technological, cultural and even competitive also contribute towards the market stimulation or otherwise. The coca cola brand; brief introduction Coca cola is worldwide recognized brand. They are the makers of the

Thursday, August 22, 2019

No topic Assignment Example | Topics and Well Written Essays - 1000 words - 2

No topic - Assignment Example This was a great idea especially because it ensured that the participants of the initiative had minimal interaction with the locals. To an extent, this idea would be helpful in maintaining the focus of the participants. However, when looked at as a long term effect, this scheme does more harm than good. I am for the idea that at least a couple of locals should be involved in the construction process of the church (Lane 78). It is noteworthy that the essence of building the church is promoting Christianity in the region. As a matter of fact, a church is meant to welcome all, both Christians and non-Christians. Owing to the fact that this church was being built for the locals of MÃ ©xico, it was important to incorporate them in both the planning and the building processes. It is only through this that the locals would feel like their efforts were needed towards the building of the church. Actually, this would make the locals accept and attend the church more as compared to when they are left out in the building process. For this reason, from my expertise, I would suggest that some locals be involved in not just the planning but also the building of the church. Another pertinent issue in this project is the purchase of the deliverables needed to complete the project. It is a really great idea for the planning board to arrange for the purchase of construction materials back in the United States of America before the team sets off to MÃ ©xico. This is important in ensuring that project quality is maintained. In addition, this is also aimed at avoiding the complications that might be involved in cross-cultural business transactions. However, I am of the idea that at least some materials should be purchased locally in MÃ ©xico. It is important to note that would feel much more attached to church and involved in its construction if some components and materials are purchased locally. That notwithstanding, this

Children and adults alike enjoy fairy Essay Example for Free

Children and adults alike enjoy fairy Essay Children and adults alike enjoy fairy tales because, to a certain extent, there are universal themes which make the stories predictable. Three of these themes are parental abandonment, victimization, and the all-important happy ending. Fairy tales provide an escape for the reader and a way to vicariously experience a different kind of life in which anything is possible. The idea of parental abandonment seems an anathema in a children’s story. Nevertheless, Little Red Riding Hood ventures alone into the forest to walk to her grandmother’s house, in spite of the danger presented by the wolf. Snow White and Cinderella’s parents die and leave them with cruel stepmothers. In â€Å"Beauty and the Beast†, Belle is without a mother and her father is a bit of a kook who can’t look after her properly. All of the characters are placed in situations in which they become victims. The three little pigs must protect their homes from a wolf; Little Red Riding Hood must outsmart a wolf who has eaten her grandmother and disguised himself. Cinderella and Snow White, on the other hand, must outsmart their cruel stepmothers in order to find true love. The most common theme in fairy tales (except, of course, for the Grimm versions) is that they have a happy ending. Cinderella and Snow White defeat their stepmothers and marry the prince, Little Red Riding Hood and the three little pigs outsmart the wolves and save themselves from certain death. A fairy tale just isn’t a fairy tale without a happy ending; after all, the story of Cinderella would be less compelling if she had missed the ball and one of her ugly stepsisters had married the prince. â€Å"Beauty and the Beast† would have been less of a fairy tale if Belle’s love hadn’t transformed the Beast.

Wednesday, August 21, 2019

Great Depression Impact on US

Great Depression Impact on US This investigation will investigate how the Great Depression affected the United States in their economy during the second half of the 20th century. This investigation will be conducted by first analyzing the involvement of the United States in their economy a decade before the Great Depression in order to provide an understanding of the state of the United States prior to the Great Depression. U.S. involvement in their economy will also be evaluated during the time period of the Great Depression to determine the immediate effects. Finally, the participation of the United States in their economy during the second half of the 20th century will be examined in order to observe the more long-term effects of the Great Depression. These three different time periods will provide an overall understanding of how events transpired and their outcomes. Summary of Evidence U.S. involvement in their economy before the Great Depression (primarily 1920s) Before the Great Depression, the United States was one of the many industrialized countries that followed the gold standard. The gold standard measured the value of a dollar. It enabled countries to conduct trade and exchange their products because everyone followed the same monetary system. In order to sustain the value of a dollar, countries had to follow the same system; however, as the Great Depression neared, countries began to leave the system of the gold standard because of various reasons such as possessing an economy that is unable to keep up with the system. For instance, after the First World War, Germanys economy was no longer able to continue on because of the debt that they owed. In the case of the United States, the Federal Reserve decided to sustain stability internationally rather than focus on the prosperity of their country.  [1]   U.S. involvement in their economy during the Great Depression During the 1920s and the beginning of the 1930s, there were two large groups who competed with one another in order to control the United States foreign economic policy.  [2]  The Hoover Republicans chose to support manufacturers who made up the relatively smaller and more moderately sized part of the manufacturers in the United States.  [3]  By doing so, they caused the government to neglect the larger manufacturers during the time of the Hoover administration; however, once the Roosevelt administration came into power, there was a change in the tariff policy. In 1934, the Congressed formed the Reciprocal Trade Agreements Act of 1934 in accordance to the needs of the Presidents Executive position.  [4]   U.S. involvement in their economy after the Great Depression The United States was having difficulty continuing to follow a monetary policy that followed a gold standard. Eventually, during the early 1970s, the country finally stopped following the gold standard. The United States was increasing their monetary policy at a speed that made them unable to follow the gold standard of the time. Soon, the United States was unable to internationally use gold anymore since they have deterred away from the gold standard. Essentially, abandonment of gold did not lead to expansionary monetary policy and inflation, rather, expansionary policy and inflation forced the abandonment of gold.  [5]   Evaluation of Sources The World Economy between the World Wars written by Charles H. Feinstein, Peter Temin, and Gianni Toniolo examine the Great Depression in relation to the financial crisis that is experienced by many countries across the world such as Germany, Britain, and the United States. Feinstein, Temin, and Toniolo examine the causes leading up to the Great Depression. They also examine the effects of the Great Depression and the improvement of the economy after it was hit by the Great Depression. The focus of this book is to further understand the interrelated financial issues among several of the worlds leading countries during the 1920s. Federal Reserve System: Background, Analyses and Bibliography by George B. Grey examines the Federal Reserve of the United States. The author focuses primarily of the institution referred to as the Federal Reserve. He breaks down the actions and non-actions of the Federal Reserve System which provides a comprehensive critical analysis on its causes and effects on the United States economy. This is a limitation because other institutions in the United States are not addressed as well. The author inserts many of his opinions and deductions throughout the piece. For example, Essentially, abandonment of gold did not lead to expansionary monetary policy and inflation, rather, expansionary policy and inflation forced the abandonment of gold.  [6]   Analysis U.S. involvement in their economy before the Great Depression (primarily 1920s) The actions of the Federal Reserve resulted in an increase of deflation and decline in the economy. Their actions demonstrate more concern held for upholding international needs before domestic ones. Before the Great Depression, the United States had entered the First World War in April of 1917. They had practiced isolationism until the United States could no longer stand by and watch on the sidelines any longer. This leads to the question of which is more important, supporting the country or supporting the international balance. After being exposed to the international issues that occurred as a result of the First World War, the United States felt as though they should support any international issues from the start of the problem before it escalades and ends up hurting their economy even more. U.S. involvement in their economy during the Great Depression Alterations to the trade policy were made in order to accommodate the executive power since the power of the president was expanding. Since this act was passed during Roosevelts presidency, the president was able to negotiate with other countries in order to reduce tariffs. The changes made from the Hoover Republicans to the Roosevelt Democrats resulted in an inconsistency of the government. During Hoovers time in power, he had allowed Congress to increase the rates of tariffs to points that could be dangerous to the United States. Roosevelt on the other hand had worked alongside with Congress in order to ensure lower tariffs by creating a trade policy that would allow so. By doing so, the barriers set to the United States trade would primarily be decided by the President. Overall, this inconsistency would negatively affect the United States economy because of the constant shift in policies. During this time period, the government actions towards the economy appeared to be indecisive . After the Great Depression hit, it was difficult for the one in presidency to determine the best strategy of recovering the economy. U.S. involvement in their economy after the Great Depression The United States switched their system of currencies since the current one no longer allowed them to conduct effective transactions. Many of the previous standards and systems that the United States had once followed no longer worked for them. The public primarily stopped using gold in 1933 which was about during the time of the Great Depression; however, it was not until 1971 and 1973 that the United States had finally ended any relationship it had with gold for good. A positive aspect of abandoning the gold standard was saving the country from following a system that their current state could no longer follow; however, a negative factor is that it made international business more difficult. This could harm the economy because it limits those that they can conduct business with. People are only able to conduct transactions when they provide the equivalent or sufficient funds which can only be conducted if all parties involved follow an international system of currency. Conclusion In conclusion, the Great Depression negatively affected the United States involvement in their economy. The Great Depression broke the confidence of the American people as well as their leaders. The future of their economy was unclear and shaky strategies were used in order to attempt to recover. After the Great Depression, the United States government sought to remove systems that did not work for them in order to protect the country from any possible complications that could arise in the economy. After the Great Depression, the United States were more careful in what could stay and what had to go. List of Sources Feinstein, C. H., Peter Temin, and Gianni Toniolo. The World Economy between the World Wars. New York: Oxford UP, 2008. Print. Grey, George B. Federal Reserve System: Background, Analyses and Bibliography. Huntington, NY: Nova Science, 2002. Print. Ikenberry, G. John., David A. Lake, and Michael Mastanduno. The State and American Foreign Economic Policy. Pastor, Robert A. Congress and the Politics of U. S. Foreign Economic Policy 1929-1976 McCormick, Thomas J. Americas Half-century: United States Foreign Policy in the Cold War and after.

Tuesday, August 20, 2019

Organisational processes in the Walt Disney Company

Organisational processes in the Walt Disney Company According to De Wit and Meyer (2010) Organisational processes refer to the arrangements, procedures and routines used to control and coordinate the various people and units within the organisation. This can be both formalized processes that span the entire organisation, or more informal organisational processes. The first category can be processes such as business planning and control procedures, final budgeting and reporting. Other control and coordination processes are more limited in scope, such as new product development meetings, yearly sales conferences, weekly quality circles, web based expert panels and quarterly meetings with the board of directors. Informal organisational processes are more about personal networking and influencing decision-making through factors such as informal negotiation. The case of Walt Disney: Control and coordination mechanisms: Corporate governance guidelines: One of the internally control mechanisms in the Walt Disney Company is the supervision done by the board of directors. According to the Walt Disney Company web site, the responsibility of the board of directors is to supervise and direct the management of the company in the interest and the benefit of the companys stakeholders. The board act directly through committees and have the following duties: Overseeing the conduct of the companys business to evaluate whether the business being properly managed Reviewing/approving the companys major financial objectives, plans and actions Reviewing/approving major changes in, and determination of other major issues respecting the appropriate auditing and accounting principles and practices to be used in the preparation of the financial statements Assessing the major risk factors Regularly evaluate the performance and approving the compensation to the CEO. And with the advice of the CEO, evaluate the performance of principal senior executives Planning for succession with respect to the position of CEO and monitor management succession planning for other executives Delegate the authority and responsibility for managing the business in relation to guidelines (Disney Web page). The corporate administration of the company: Another control and coordination mechanism is The Walt Disney Company corporate team, who support services to the business units and affiliates of the Walt Disney Company. The individual responsibilities in this group can be strategic, tactical, diverse and specialized. It can span the whole organisation or focus more on the corporate division. This team work collectively to analyze potential opportunities, assess results and recommend future direction. The corporate planning and control group of the administration is divided into five units: Corporate controllership: This unit is responsible for overseeing the financial statements of the company and also other finance reporting and control functions. Tasks included for this group is developing presentations to senior management and the Audit committee of the board of directors concerning the financial performance of the company, as well as update of significant accounting standards. In addition to this, they work closely with investor relations and corporate communications departments with respect to financial communication. Management audit: The Partners with financial, operational and IT executives to understand their internal control environment, risk and risk mitigation activities. They develop and execute a plan to address key risks and also promote an overall risk and control awareness in the company. Enterprise Finance Processes: Is responsible for optimizing the companys finance and accounting operations. This is done through process improvement, finance system sustainability controls and data governance. As a result, they partner with controllership, planning and financial system support teams to maintain the ongoing efficiency of the financial systems and reliability of data. They also support the finance processes, reporting and system improvements for the company. Operations Planning: The focus and responsibility is on company-wide operating, long-range and capital planning, quarterly and annual earnings and cash flow forecasting. Furthermore all major capital projects and monitoring and assessment of all segment/business unit operating performance. Moreover they are evaluating the financial impact on key business decisions and alternatives, and projects aimed at improving the financial performance of the company. They also make proposals to the board of directors concerning these matters. Accounting Shared Services: Their mission is to provide exceptional service, low cost processing and value added information/consulting for enterprise vide accounting and HR functions. The group work with all the business units to consolidate and optimize transaction oriented processes. Corporate synergy and special projects: This unit under corporate administration of the company develops plans and strategies to foster collaboration across all business units. This department work with identifying, communicating and supporting the annual company-wide marketing and synergy initiatives and partners with the different divisions in order to drive those priorities into their business. Corporate Strategy business Planning and Technology: Work with business units to optimize their strategies at the segment level. One can also say that the end result of an organisational process is an organisation. In other words a whole consisting of unified parts acting in harmony to execute tasks to achieve the goals both effectively and efficiently (http://www.cliffsnotes.com/study_guide/The-Organizational-Process.topicArticleId-8944,articleId-8875.html). It can be said to be the process of the product life cycle. In The Walt Disney Company and its Media and Broadcasting segment, the company has established a culture were innovation is encouraged. As stated, Since our brand is innovative, entertaining and inviting, we create a similar learning environment that encourages employees to learn and develop in engaging and developing ways (http://corporate.disney.go.com/careers/learning.html). As a result of this, the company offer a variety of training programs and learning opportunities. In addition to this the company recognize and reward their employees both individually and in teams (http://corporate.disney.go.com/careers/rewards_and_recognition.html). This can also be said to be part of the organisational processes of the company.

Monday, August 19, 2019

The French Revolution :: essays research papers

The French Revolution had many causes. According to the historian, French people revolted because they were, â€Å"intelligent, free, and prosperous to be critical of the existing conditions.† In other words, this historian is saying that the people of France knew what was going on in their country. I agree with this historian and this quote. There were conditions that existed in France the people were aware of. The ideas of the Enlightenment, social classes, and tax system contributed to the French Revolution. The French Revolution was based mostly on the Third Estate’s desire to obtain liberty and equality.   Ã‚  Ã‚  Ã‚  Ã‚  The third estate (made up ninety-eight percent of the population) was the people who wanted to be equal to the nobles and clergy. The clergy and nobles made up the First and Second Estate. They first two estates had overruling power in the government than the Third Estate. This was one of the reasons of the Storm of Bastille. They were knowledgeable of the ‘existing conditions.’ The social class was the main thing separating the people of France. There was a lack of social mobility also, causing people to be based on lineage, rather than wealth.   Ã‚  Ã‚  Ã‚  Ã‚  The people of the Third Estate were also being treated unfairly and unjustly. The tax system was another contribution of the revolution. The nobles and clergy would tax the rest of the people by voting. Since the people were divided into sections, each section would count as one vote, despite the fact that the First and Second Estate was only made up of two percent of the population. Also, the nobles and clergy were usually exempt from paying the taxes. This made the people angry. The tax system resulted in the Tennis Court Oath. Members of the Third Estates met there to gather and talk about the problems.   Ã‚  Ã‚  Ã‚  Ã‚  The last contribution to the French Revolution was the ideas of the Enlightenment. The bourgeoisie had learned to read and write about the teachings of Locke, Rousseau, and Montesquieu. Most of them had the basic idea, to have a limited or constitutional monarchy.

Sunday, August 18, 2019

The Exchange Student :: Personal Narrative Writing

The Exchange Student I remember when Camy came to live with our family for a year. It seemed my mother had been pestering me for months about the idea of hosting an AFS student. Long before she even crossed the Atlantic from Italy on an airplane, Camy entered the daily conversations and thoughts of my mother. To be precise, I believe it was April of my junior year in high school. "Do we have to talk about this now?" I kept asking, wanting to push the idea into some sort of vacuum that sucked it to the back of my mind. "You’ll love her," my mom said. "We’ve heard such good things about her from the Mudge family. They hosted her cousin Checo." "I hate how you always try to make me do things," I said, slightly raising the level of my voice. "Eric, now you know I’ve never made you do anything you didn’t want to do." I was ready for her though. "Oh yeah, what about the horseback riding lessons in first grade that I had to take?" I said, recalling the image of the seven-year-old perched on top of a brown pony with the reigns in hand, as the over-sized riding helmet slid from his forehead down over his eyes. I stopped those lessons as soon as my instructor told me the next step was learning the gallop. "And what about the swimming lessons with that awful lady who made me put my face in the water and count to ten." This time I saw my instructor, sitting by the edge of the pool, her navy swimsuit fit snugly to her body, spreading out the excess flab of her pale thighs. I remember looking at her the instant before I went under, hoping she would give me a last second reprieve from my face plunging exercise. Instead, all I saw was her wide grin, and all I heard was the lapping of the pool water against its sides. "Oh Eric," my mom said. "You’re really impossible some times." "Thanks mom, thanks," I said. And with that, I had managed to put the decision on hold one more time. That is, until my father brought it up at the dinner table a month later. I’m sure we were having my dad’s legendary spaghetti and sauce the night they picked Camy. I often wonder if my father had truly planned pasta night because he wanted to discuss an Italian girl coming to live with us for a year.

Saturday, August 17, 2019

How Do “an Unearthly Child” and “Rose” Introduce the Doctor Who Concept Essay

Doctor Who was designed by Sydney Newman, the director of the BBC in 1963, who was faced with a dilemma. He was to produce a program for the family audience, which could be played between a sports programme, Grandstand, and a teen pop music programme, Jukebox Jury. Newman wanted the programme to entertain and educate people at the same time, in the ways of science and history. Newman, himself an adamant science-fiction fan, came up with the idea of a man, whom the people know little of, who travels around the cosmos in his 1960’s blue police box, his TARDIS. However, he needed some way to get the information from the Doctor to the public. Thus he created the companion, a normal person who accompanies the Doctor on his travels. He would introduce them in the first episodes, such as â€Å"Rose† and â€Å"An Unearthly Child†. 60’s audiences needed a programme that was not only entertaining, but also educational, since the whole family was to watch it. It also had to be appropriate for children to watch. Many families complained that the show was too frightening and gory. In fact, interest declined greatly if the Daleks did not feature in an episode. However, towards the late 1980s, interest bottomed out completely. The director of the programme at the time decided to take it off air. In 2005, we wanted shows that could make us ask questions, gave us an adrenaline rush or related to real life. Our expectations of television shows, especially in science-fiction and film, have risen with the new technology and special effects that can be used in a programme or film. Therefore, â€Å"Rose† uses special effects One of the show’s producer’s commented that she thought that the show may be too gory or frightening for the younger generation. The theme music was also a cause of complaint, as one mother said, â€Å"The theme music alone frightens my son†. A report showed that 3% of a surveyed audience found the show unsuitable for â€Å"family viewing†, because of the violent and frightening content. The show Doctor Who was a programme designed to educate families about space, science and history. However, nowadays, a typical family would not watch this together unless most or all of the children were teenage or grown up. We expect that a science-fiction programme should be dynamic, violent and exciting, because we want to have something to be scared of. It has, in recent times, leant over to the special effects and entertainment side of programmes in general, we do not expect a science-fiction programme to be educational as well as entertaining, and we feel that we only need documentaries for educating people. Doctor Who has merely become a source of entertainment. Rose, in â€Å"Rose†, is a blonde savvy East Londoner, speaks with a typical East-London accent and is a tough, here-and-now girl. Susan, in â€Å"An Unearthly Child† is a strange girl, seems to be the age of a secondary school girl, but with a much higher IQ and much more intelligent. We need the companions to ask questions, to help the public learn about the Doctor. There have always been no more than 3 companions at one time who travel with the Doctor. In â€Å"An Unearthly Child†, the first aired episode of Doctor Who, the Doctor traps 2 teachers in the TARDIS and takes them to the planet of the Daleks with his â€Å"grand-daughter†, Susan. Susan is around 16 years old. She seems to be the perfect student, according to the conversation which science teacher, Ian, who is worried that she may be too intelligent, and who is worried about his own intelligence has with Barbara, Susan’s history teacher, who is worried about her home life. The conversation is mixed with flashbacks of Susan in class, showing a more superior knowledge than her classmates. She has a high breathy voice, as was expected in actresses in the 1960s, and a 60s-style haircut, although it is very severely cut. These are the first clues that Susan is truly and â€Å"unearthly child†. When Barbara voices her worries, we are told that Susan has explained that she lives at a certain address. However, when Barbara visits to drop off a book that Susan has requested, there seems to be no legitimate address; it is a dump site, and when Barbara asks about Susan’s grandfather, Susan says that he prefers not to see people, although she mentions that he is a doctor. This plants the first seeds of doubt in the viewers’ minds, because although the flashbacks were strange, they could have just been referring to Susan as an overly intelligent child who doesn’t quite fit in with school life. We think that surely such an intelligent girl cannot live in a dump with only her grandfather. It also brings the viewers to worries such as, Is the grandfather a criminal, hiding away like that? and Is Susan really safe, living with such an old man?. We begin to think with the history teacher. When the teachers decide to go see Susan in a classroom, we have already learnt many of her qualities. The scene cuts to a shot of Susan in a classroom by herself. She is holding a small handheld music device to her ear and she is dancing to it. However, her dancing is not the typical 1960s dancing you would expect – it is very smooth and flowing, not something the audiences would expect from a teenager in 1963. The dancing makes her seem as if she has never heard the music before. This is another sign to show she is not really â€Å"from this world†. When the teachers ask her whether she would like a lift home (for it is dark), she declines the offer, saying that she likes the dark, â€Å"it’s mysterious†. She is also lent a book by Barbara, which appears to be one she has asked for. It is about the French Revolution. When scene ends, the shot is of Susan sitting on the table, holding the book and saying, â€Å"That’s not right! †. This almost seems as if she knows better, that she may have been there. This is the first proper hint of the fact that Susan is a time traveller. The previous hints may have shown that Susan was an odd child, that she had an active imagination. In â€Å"Rose†, we are introduced to Rose when she is finishing her shift at a department store. This shows that she is short of money, and implies that she did not receive a good education, because of the simple idea that uneducated people get jobs in Boots and Tescos. We cut to several shots from different angles within the space of a few seconds, as if to show the hectic speed that her life is played out at. This effect has been used because today, we are all familiar with Music has always played a key feature in television programmes, especially in dynamic and exciting shows like Doctor Who. For example, in â€Å"An Unearthly Child†, not much music is played, because much of the programme is conversation. The music that was played was spooky music, designed to scare the listener. It was mostly orchestrated, although some was edited with the â€Å"latest† 1960s equipment and technology. If the modern audience heard it today, they would think it is old-fashioned and outdated, because the music we hear today has a stronger beat and is we use more electronics to edit it. The props used in both â€Å"Rose† and â€Å"An Unearthly Child† have been synonymous to their times. The props used in the school scene of â€Å"An Unearthly Child† are only normal school desks and chairs. In the dump scene, outside the TARDIS, the dump is filled with typical things you would expect to find in a dump then. These props were well within budget, and because there were no stunts involving those scenes, the producers did not have to continuously pay money to have replacements built. This therefore, was cost effective. However, in â€Å"Rose†, to get the shots right when the department store blows up, the BBC had to pay for various things including safety screens for the cameras, insurance if the pyrotechnics went wrong, explosives and models for repeated shots. This however, was not too much of a problem, as the more modern episode had a bigger budget to account for the modern audience’s tastes – action, adrenaline, mystery and adventure. The camera shots also had to be cost effective, meaning that the ways in which both episodes were filmed both had to be appropriate and as accurate as possible. In â€Å"An Unearthly Child†, people were not used to people getting hurt on screen or otherwise. The budget and the technology could not stretch to the limits that we possibly might expect today. For example, the only major â€Å"stunt† scene is when the TARDIS starts up and Ian falls over. This effect was achieved by shaking the camera about while the actors fell about on set. This effect is laughable when watched today, but the 1960’s audience will have been filled with concern. Nowadays, the effect is achieved with a moving floor and a shaking camera. The shots in â€Å"An Unearthly Child† were produced by a camera which could not be zoomed in. This meant that between close-ups, the camera had to be moved. This was obviously time-consuming. The shot where the camera is moving around the TARDIS is achieved by placing the camera on a moving platform on rails or wheels. This is then moved while the camera is filming. Nowadays, we can pre-set the movements of the camera with a computer. In â€Å"Rose†, many computer generated effects were used to bring a sense of something that could not be created by man. For example, the Nestene Consciousness was a CGI effect. The effect had to be backed up by sound. The sounds that were needed were computer generated also, because the effect could not be achieved through instrumental music. . The actor Christopher Eccleston actually had to talk to a blank area on the ground while filming. Today the effects have moved on even more, and we can simply use greenscreen to solve the problem. The older episode, â€Å"An Unearthly Child† obviously could not have achieved these effects, as the technology to design them had not been created yet. As a viewer, I prefer the episode â€Å"Rose†, because the effects used in it created a sense of what the modern viewer wants – action, adrenaline, mystery and adventure. It is also longer, providing more entertainment for a longer period of time. This meant that the producer could cram a lot of information and adventure into one episode. The plot is more intriguing because the effects can be created by computer and other technology, not just physical objects.

Financial Accounting Standards Board Essay

Charging off equipment that cost less than $20 would be an example of the application of: a. |going concern| b. |cost| c. |matching| d. |materiality| e. |realization| ANS:D 2. The going concern assumption: a. |is applicable to all financial statements| b. |primarily involves periodic income measurement| c. |allows for the statements to be prepared under generally accepted accounting principles| d. |requires that accounting procedures be the same from period to period| e. |none of the answers are correct| Understating assets and revenues is justified based on: a. |realization assumption| b. |matching| c. |consistency| d. |realization| e. |none of the answers are correct| ANS:E 4. The assumption that enables us to prepare periodic statements between the time that a business commences operations and the time it goes out of business is: a. |time period| b. |business entity| c. |historical cost| d. |transaction| e. |none of the answers are correct| ANS:A 5. Valuing assets at their liquidation values is not consistent with: a. |conservatism| b. |materiality| c. |going concern| d. |time period| . |none of the answers are correct| ANS:C 6. The business being separate and distinct from the owners is an integral part of the: a. |time period assumption| b. |going concern assumption| c. |business entity assumption| d. |realization assumption| e. |none of the answers are correct| ANS:C 7. The principle that assumes the reader of the financial statements is not interested in the liquidation values is: a. |conservatism| b. |matching| c. |time period| d. |realization| e. |none of the answers are correct| ANS:E 8. An accounting period that ends when operations are at a low ebb is: a. a calendar year| b. |a fiscal year| c. |the natural business year| d. |an operating year| e. |none of the answers are correct| ANS:C 9. The accounting principle that assumes that inflation will not take place or will be immaterial is: a. |monetary unit| b. |historical cost| c. |realization| d. |going concern| e. |none of the answers are correct| ANS:A 10. Valuing inventory at the lower of cost or market is an application of the: a. |time period assumption| b. |realization principle| c. |going concern principle| d. |conservatism principle| e. |none of the answers are correct| ANS:D 11. The realization principle leads accountants to usually recognize revenue at: a. |the end of production| b. |during production| c. |the receipt of cash| d. |the point of sale| e. |none of the answers are correct| ANS:D 12. The comment that â€Å"items that are not material may be recorded in the financial statements in the most economical and expedient manner possible† is representative of: a. |matching| b. |conservatism| c. |realization| d. |materiality| e. |none of the answers are correct| ANS:D 13. The assumption that deals with when to recognize the costs that are associated with the revenue that is being recognized is: a. matching| b. |going concern| c. |consistency| d. |materiality| e. |none of the answers are correct| ANS:A 14. The most significant current source of generally accepted accounting principles is the: a. |New York Stock Exchange| b. |Accounting Principles Board| c. |Accounting Research Studies| d. |AICPA committee on Accounting Procedure| e. |Financial Accou nting Standards Board| ANS:E 15. All but one of the following statements indicates a difference between the Financial Accounting Standards Board (FASB) and prior approaches. Select the one that is not a difference. a. The FASB is independent of the AICPA. | b. | The size of the board is much smaller. | c. |The FASB has broader representation. | d. |The FASB is the primary board for the development of generally accepted accounting principles. | e. |Members of the FASB serve on a full-time basis. | ANS:D 16. The Accounting Principles Board issued Opinions between: a. |1959-1973| b. |1939-1959| c. |1973-present| d. |1966-1976| e. |none of the answers are correct| ANS:A 17. The Financial Accounting Standards Board has issued statements between: a. |1960-1973| b. |1939-1959| c. |1973-present| d. 1966-1976| e. |none of the answers are correct| ANS:C 18. Accountants face a problem of when to recognize revenue. Which of the following methods of recognizing revenue is not used in practice? a. |point of sale| b. |point of order acceptance| c. |end of production| d. |receipt of cash| e. |revenue recognized during production| ANS:B 19. The organization that has by federal law the responsibility to adopt auditing standards is the: a. |New York Stock Exchange| b. |Public Company Accounting Oversight Board| c. |Accounting Principles Board| d. |Financial Accounting Standards Board| . |AICPA Committee on Accounting Procedure| ANS:B 20. By law, the setting of accounting standards is the responsibility of the: a. |AICPA Committee on Accounting Procedure| b. |New York Stock Exchange| c. |Accounting Principles Board| d. |Securities and Exchange Commission| e. |Financial Accounting Standards Board| ANS:D 21. The assumption that allows accountants to accept some inaccuracy, because of incomplete information about the future, in exchange for more timely reporting is: a. |conservatism| b. |time period| c. |business entity| d. |materiality| e. |realization| ANS:B 22.

Friday, August 16, 2019

Civil Rights – Naacp

The iris case was not a success because the supreme court agreed with the board, but the second case In 1953, came to the agreement that segregation was wrong on the grounds that separating black students from others that are the same age and Intelligence as them because of their race, â€Å"generates a feeling of Inferiority†¦ That may affect their hearts and minds In a way unlikely ever to be undone,† (Chief Justice Earl Warren). This was a major success for the NAACP although Implementing the new ruling proved to be more difficult because the federal government did not force he state governments to apply them to their cities.This ruling did change some districts but most did not comply. Many schools and school districts were closed because the cities would have rather close them than integrate. Also because of President Eisenhower lack of support, the ruling was never enforced therefore making the ruling pointless. Similar problems occurred with other rulings and acts such as the Civil Rights Act of 1957 which attempted to end voter discrimination, but ended up being a useless law because of the loopholes left by the federal overspent.The only few times where the NAACP changes of the law actually worked such as the case about the arrest of Rosa Parks for refusing to give up her bus seat, and that was only because of the non-violent movement that got the publics attention and more involvement in the issue. The other legal successes for the black community such as the Voting Rights Act of 1965 which made it so African Americans could vote without being taxed, given impossible tasks, or being intimidated by racists groups; this time not leaving loopholes.This act along with there beneficial acts such as the Civil Rights Act of 1964 and the Immigration and Nationality Act of 1965 were mostly due to the many marches, movements, and riots that demanded change and the assassination of JEFF which happened right after he publicly announced that he was for the rights of African Americans by trying to put through the Civil Rights Act of 1964. Because this was one of the last things that JEFF was remembered for, LB had to live up the citizen's expectations for him to do the same as JEFF so that he would not have died In vain.In addition, the groups AIM and CLC participated in the Civil Rights Movements. In the event of Birmingham In 1963 lead by CLC was a major focus for the call rights activists. This event resulted In church bombings as the group CLC and other protesters marched for their rights and this movement later turned Into massive violence from the white society. As a continuation of Birmingham, James Bevel gave Dry. King the Idea to use children for marches arrested, and Jailed and more chaos prevailed.In (Source E) It displays a photograph from the event of the Birmingham Marches during the time period of 1963. It shows he violence and a African American male was being attacked by the local police with police dogs. This eve nt was somewhat successful at the end because stores were desegregated and some other public places. In the event of the Meredith March in 1966, Its main purpose was to protest against racism and other civil rights activists, including Dry. King and his group AIM, CLC, along with SYNC continued this march to protest for their civil rights in 1966.The start of this march was from James Meredith attending the University of Mississippi and was rejected his acceptance from the allege because of his race which was African American and James Meredith filed a complaint to the Court systems and the court ruled that the University of Mississippi was managing a policy of segregation. In the duration of this Many race riots broke out in the result of this setting. There was not only violence against the African Americans but there was violence against the U.S Marshals who were helping the African Americans. Referring back to the James Meredith march â€Å"March against Fear† the African Americans faced violence as well as when they were registering to vote. In he March James Meredith was shot and the Civil Rights activists Dry. King and Carmichael decided to finish the march on Meredith behalf. Therefore, this event was somewhat successful because it allowed the U. S to pay attention to the African Americans although it was not particularly in the way that King and other civil rights activists wanted to.The civil rights organizations the CORE and SYNC both proved to be vitally important during the civil rights movement. They often times worked in conjunction in order to work toward racial equality. Their first major movement was he Sit Ins in 1960 where college students refused to leave diners until served. The next thing was the Freedom Rides in 1961 in which black students tried to ride across in order to test the laws banning racial segregation on international buses.This effort was a failure in that there was extreme violence against the riders. â€Å"The rac ist mob had attacked with iron bars, and even bombs. Passengers escaped right before the bus burst into flames and it wasn't until policemen shot into the air that the mob dispersed† (Source A). After the Freedom Rides SYNC turned its attention to the Albany movement (1962) in which students tried to desegregate the entire public sector of the city. It failed because the police never got violent, and after CLC Joined they didn't allow King to stay in Jail.Malcolm X an influential leader of black Muslims used these types of instances to Justify the idea that â€Å"There's no such thing as a nonviolent revolution and that the revolution is based on concepts of property, independence, freedom, Justice and equality' (Source D). In 1994 SYNC attempted a new movement called Freedom Summer in which northern white students attempted o get blacks to register to vote. The southern states viewed it as â€Å"a planned invasion in which Northern students are causing problems under the pr etext of bringing Freedom† (Source B).The huge difference between the northern mentality of equality to all verses the southern mentality of white and better than blacks and stay out of our business led to a horrifically violent summer. The very next year SYNC went to Selma, Alabama in order to register voters, but the police had a violent response. During a speech at Howard Lyndon Johnson said â€Å"The words â€Å"Give me overcome discrimination I will sent to Congress a law designed to eliminate illegal barriers. (Source F).

Thursday, August 15, 2019

Mycenaean Civilization

The first great civilization on mainland Greece actually bloomed in the demise of the Minoan Civilisation. The Mycenaean Civilisation (1900 – 1100 BC) is also known as the Achaean Civilisation. This is due to the Indo-European migrants, who not only settled on mainland Greece but also adapted to the Minoan way of living. Independent city-states such as Pylos, Corinth and of course Mycenae which was the most powerful of them all, was a characteristic of the Mycenaean Civilisation. Mycenae was also the city of the legendary figure Agamemnon, who was one of the leaders who defeated Troy. These city-states were ruled by kings, whose palaces were on hilltops, enclosed within huge walls, which were very easy to defend. Mycenae with its impressive Gate of Lions became the dominating power in the Peloponese. These palaces soon appeared all over Greece, but unlike those on Crete, these were all huge fortifications and much more difficult to penetrate. As with the Cycladic Civilisation, an impressive legacy was also left by the Mycenaean Civilisation in the form of gold jewellery and ornaments. A collection of these treasures can be seen at the National Archaeological Musuem in Athens. The Mycenaean were also literate and wrote in a script known as Linear B. This script is an early form of Greek which is unrelated from Linear A from the Minoan Civilisation of Crete. It has however been deciphered. Other examples of the script Linear B have also been found on Crete, which has led to the possibility that the island may have been invaded by the Mycenaean people at around 1500 BC. At around 1400 BC the palace of Knossos was destroyed on Crete, as well as destruction all over the island. This wide spread destruction has led many to believe that Crete was not attacked by a foreign force, but that a revolt against the Mycanaean rulers had probably taken place. Mycenaean artifacts have also been discovered in Italy, Eygpt, Asia Minor and North Syria. It is likely that they had permanent strongholds in some of these places as their influence seems so strong. The defeat of Troy was accomplished with the Mycenaean city-states joining together to protect their Black Sea trade routes. During 1200 BC the decline of the civilization had began, with many Mycenaean structures being destroyed. The situation now in Greece was very similar to the one that had happened on Crete following the destruction of Knossos. It is difficult to grasp at how all of the city-states actually declined. Some have put forward that due to trade with the east stopping, many overseas settlements were lost. Others believe that along with factors such as famine and epidemics, internal battles and overpopulation, the reason was when the civilization was overtaken by the Dorians.

Wednesday, August 14, 2019

Kafka’s The Metamorphosis

Many literary critics were both awed and puzzled with Franz Kafka’s brilliantly written yet absurd, and often, grossly surreal form of writing. Die Verwandlung or The Metamorphosis is Kafka’s longest work, almost resembling a novel, and is also one of the most acclaimed. From the story of Gregor, who woke up one morning to find himself transformed into an insect (beetle), the readers can slowly see the exploration of an individual’s existence and the pain he experiences due to physical isolation and other people’s indifference.Using a purely psychological outlook, it is easy to view The Metamorphosis as a mirror of Kafka’s own demons–for every artist is said to impart a portion of his self into his works. Thus, The Metamorphosis may be Kafka’s own struggle with his past and present, a personal process that gradually made its way to the writer’s conscious writings and developed into a nightmarish plot about the life of Gregor Sam za who curiously transmuted into a physically hideous creature. This is why Kafka stands to gain the empathy and compassion of viewers when the story is told from the standpoint of Gregor.First, Kafka is a struggling writer early on in his life. He lived his life in emotional dependence on his parents. There were mixed feelings of love and hate   and though he longed to marry, he considered   sex as dirty. By choosing Gregor as the main character who experiences the transformation, he elicits the empathy of readers even as he performs a lackluster life.(Franz Kafka. 1883-1924). In the story, Gregor Samza is the pillar that supports his family. He is a fairly successful salesman and earns enough to pay off his father’s debt and bring food on the table. He is the one who strives hard for the family’s upkeep.When the tragedy happens to him and not to any member of the family, then, the repercussions are greater. The pillar of their family is suddenly gone and they hav e to strive to go about their daily lives without his help. In fact, they have to bear the burden of seeing a horrible creature in their house and then to think that the creature is Gregor, back to pretending that their lives are normal, nevertheless.Second, Kafka had no intention of publishing any of his works.   He actually wanted it destroyed. It was his friend Max Brod who pursued its publication. Thus, Kafka, actually had all the liberty to create Gregor as the target of all his frustrations and dependency feelings. He gained all the outlet to release these emotions and then destroy it in the end. It gave a vicarious feeling of relief to him. (Franz Kafka. 1883-1924).Lastly, Kafka felt a certain kind of weakness despite the rebellion he showed. Creating Gregor as the brunt of all his impotence gave an apt target for the same kind of impotence that Gregor had to be imbued with. .(Franz Kafka. 1883-1924).We find reasons for Kafka’s way of telling the story because Kafka never worked as a traveling salesman nor even experienced acting as a primary financier for his family. Yet a parallelism can be seen between the two men, both before and after Gregor’s transformation. Gregor knows his father’s ruthless temper, and with respect for the old man intermingles fear. There are scenes in the story where the older Samsa demonstrates this merciless attitude towards his son because of the latter’s repugnant appearance.Mr. Samsa cruelly shoves Gregor into his room using a walking cane, and during a stressful encounter, pelts him with apples wherein an apple lodges into his insect back and begins to rot (Kafka 37-38). Nevertheless, it was through Gregor that Kafka was able to show how goodness permeates in everyone, but only when instances are happy and perfect. When things turn to worst, individuals resort to a coping strategy that alienates the ugly and the useless.Putting Gregor as the member of the family that is transformed into an in sect gives us a glimpse of how Kafka may have felt at times in his life. Apart from the refined and healthy appearance, Kafka was depressed most of the time. It was known that he suffered from migraine, constipation, and boils, which are all products of pent-up stress and unhealthy emotions common to those with troubled pasts   (â€Å"Franz Kafka†).No wonder that the bizarre dominated his form of expression, probably as a form of a release from the rigid normality that imprisons individuals into normalness. In fact, there is no other way of invoking from the readers such strong feelings akin to the emotions of the writer than by using frightful and graphic images resembling man’s outlandish nightmares.   Then again, Kafka never wanted some of his works published for the entire world to read. Writing is sacred for Kafka, and a refuge from a seemingly menacing and indifferent world (Franz Kafka. Books and Writers).Gregor’s transformation into a beetle is paral lel to Kafka’s acquiring of tuberculosis. The physical degradation means the collapse of a person’s once important status and the revulsion of others. At first, loved ones react with grief whilst trying to be considerate to the afflicted one. In the long run, however, those with debilitating weaknesses are soon scorned. This long-time fear of being weak and being segregated translated into writing, while Kafka tried his best to look normal even when recuperating.Kafka’s tuberculosis purportedly affected his writings in such a way that his stories show â€Å"fear of physical and mental collapse,† which was of course also seen in The Metamorphosis (Franz Kafka). Further, the nightmarish plots pertain to â€Å"dehumanization† as exemplified with Samsa’s metamorphosis into an insect. Even more frightening is the effect of this dehumanization, wherein everything beautiful, even Grete’s kind-heartedness, comes to its fearful end.For some re aders, The Metamorphosis is allegorical. Reading the story makes one constantly hope for a totally different conclusion, or if not, for some figurative message hidden behind the lines. Yet what happened in the story is totally literal and blunt: Gregor died as a beetle, his death comes silently in the night. It is devoid of any melodrama or of any dramatic revelations, so that the whole meaning or essence of the story is left for the readers to figure out. Kafka’s literature, The Metamorphosis included, have since served as windows into the late writer’s own life and soul: his experiences, fears and tribulations. His works are full of the complexities that are deemed as representative of the human existence, and most importantly, complexities that endlessly haunted the author until his end.Kafka stands to be redeemed of his supposedly ordinary existence, even if temporary, in the way he depicted Gregor. All the angst that Kafka experienced in his life poured out on Gre gor who had to bear the brunt of his disappointments. He made Gregor useless by transforming him into a hideous insect in order to assuage his own uselessness.   It had to be Gregor because he was the breadwinner. When Gregor dies in the end, the impact is great because as Kafka writes it, that there is a heavy weight lifted from the spirit of the family and their mourning is short.The story ends with the whole family driving into the countryside and their parents’ thoughts wondering about how to find a husband for Grete. There is a great sadness in the way Kafka decides to end his story because Gregor is not missed at all, but instead, his parents just try to find ways of looking for a possible husband for Grete—a replacement for Gregor who was their breadwinner. In the final analysis, Kafka succeeds in getting the sympathy of readers as he wove his story until Gregor’s death.Works CitedKafka, Franz. Appelbaum, Stanley (trans.). The Metamorphosis and Other St ories. New York: Dover. 1996.â€Å"Franz Kafka.† In Wikipedia, The Free Encyclopedia. 7 Dec 2006. Retrieved Feb. 1, 2007 at:https://en.wikipedia.org/w/index.php?title=Franz_Kafka&oldid=92749510â€Å"Franz Kafka.† Books and Writers. 2002. Retrieved Feb. 1, 2007 at:â€Å"Franz Kafka. (1883-1924).† Retrieved Feb. 1, 2007 at:http://www.levity.com/corduroy/kafka.htm